18

For more than five years I’ve been collaborating closely with Annette Fausboll at Ugly Duckling Projects and Mike Rogers at Persistent Productions on the creation of a variety of commercial advertising campaigns and documentary films across Asia and around the world.

During the past 18 months, our creative partnership has extended into producing branded multimedia content for a variety of commercial clients, including Nikon and Google, as well as philanthropic organizations like Touch Sala Bai and The Chain Reaction Project.

This past year I also worked with The HISTORY Channel in the dual role of Host and Photographer on Around The World With Voyager, a five-part broadcast television series sponsored by Diageo that featured me traveling around Asia and capturing the Johnnie Walker brand and product story in both imagery and voice.

This combination of presenting/hosting and collaborative photography and video production recently led to Mike, Annette and me partnering with Arcade and their client, Unilever, on the creation of three Clear Shampoo online beauty videos offering tips for women on how to look flawless in headshots: in groups, in a mirror and the increasingly popular self-portrait (or #selfie).

Conceptualized by Arcade, the 360-degree 'Nothing To Hide' campaign also includes a customizable photo app (available for download in both the Apple App Store and on Google Play) that is designed to help users make, upload and share their own "flawless headshots".

Filmed in different locations across Singapore this past May, the making of this campaign -- which was produced by Annette, directed and filmed by Mike and hosted by me -- was a true team effort and great fun to create together.

Clear's 'Nothing To Hide' recently launched in Thailand and will continue to roll-out in markets across Asia, the Middle East and elsewhere around the world throughout 2014.

Credits

Client: Unilever Asia / Clear Shampoo

Agency: Arcade

Executive Creative Directors: Matt Cullen & Mark Taylor

Executive Producer (Arcade): Rebecca Soh

Account Service: Dorothy Yew, Saufi Salleh & Chin-Han Yu

Production: Ugly Duckling Projects (UDP)

Executive Producer (UDP): Annette Fausboll

Producer: Andre Chen

Production Assistant: Quinny Vu

Director / DoP: Mike Rogers, Persistent Productions

Assistant Camera: Shahril

Main Model: Thaís Garavello

Supporting Model 1: Sara A.

Supporting Model 2: Monalika

Styling: Furqan Saini

Hair & Make-up: Andrea Claire

Photographer's Assistants: Zam & Halid (Stills Network)

D.I. Artist: Agnes Teo