With an array of resources, passionate teachers and a talent for connecting students’ interests to unique projects, the Singapore American School (SAS) helps each student recognize they were built to soar. Working in close partnership with SAS’ Communications team, every April/May for the past six years my team and I create a series of photographs that tell the true inspirational stories of the students, faculty and staff of SAS. This year we tried something a little different: since SAS has been an integral part of the Singapore community for 63 years, it felt like the natural evolution of our annual visual storytelling exercise would be to step outside the school’s campus and create all this year’s photographs in iconic locations around Singapore.
Browse the print advertisements for this campaign.
See more photography created for Singapore American School’s ‘SOAR 1.0’ (2014/15), ‘SOAR 2.0’ (2015/16), ‘SOAR 3.0’ (2016/17), ‘SOAR 4.0’ (2017/18) and ‘SOAR 5.0’ (2018/19) campaigns.