Singapore American School (SAS) is home to nearly 10,000 students, educators, and parents from more than 60 different countries. To showcase and promote the spirit of community at SAS, we asked some of our community members how they identify themselves. Every community member – educators, students, and parents – strongly identifies with being an SAS Eagle. All of these community members were then photographed using an object or a few that they identify most with. SAS designers and illustrators then took the campaign further, using typography to showcase the unique identities of the SAS Eagles. This body of work was awarded a Bronze Medal for Marketing at the 2022 Council for the Advancement and Support of Education (CASE) Circle of Excellence Awards.