At Singapore’s Camden Medical, GenPrime redefines what a fertility clinic can feel like. Designed by JJ Acuña / Bespoke Studio, the space brings warmth, precision and calm to a realm often defined by sterility and stress. Here, rounded forms suggest fullness and growth, while refined natural finishes echo cycles of blooming, harvest and replenishment. The recurring motif of the lotus flower — a symbol of rebirth — infuses the interiors with quiet references to continuity and new beginnings. These gestures celebrate abundance and possibility without overwhelming the clinic’s primary role as a sanctuary for advanced fertility care. Part of the Rhea Fertility network, GenPrime blends cutting-edge science — from diagnostics to IVF and preservation — with human-centred design. JJ’s interiors merge hospitality and healthcare, using light, texture and material to shape an experience that feels as nurturing as it is clinical. GenPrime isn’t only about creating life — it’s about creating the conditions where life feels possible.

My lens has followed JJ Acuña’s designs across the Philippines and beyond — explore more of my work capturing his inspired spaces at home and abroad.