In partnership with Unilever and filmed in multiple locations in Singapore, these three Clear Shampoo #NothingToHide online beauty videos offer tips for women on how to look flawless in photographs, whether in groups, in a mirror or in the increasingly popular selfie. Conceptualized by Arcade, produced by Ugly Duckling Projects, filmed by Persistent Productions and hosted and photographed by me, the 360-degree campaign also includes a customizable photo app that is designed to help users make, upload and share their own “flawless headshots”.

Read more about the creation of the #NothingToHide campaign for Clear Shampoo.