Today is the first day of classes of the 2018/19 academic year at Singapore American School (SAS), so it seems fitting that I share the entire series of the 'SOAR 4.0' advertisements that appeared in…
As the 2016/17 Singapore American School (SAS) academic year winds down, and the last of the 'SOAR 3.0' advertisements appear in print and across social media, it seemed like an appropriate time to share…
The 2015/16 Singapore American School (SAS) academic year wrapped-up last week, and as the teachers and students head off to their annual summer holidays, it felt timely to look back at the past school year and the 'SOAR…
With the 2015/16 Singapore American School (SAS) academic year well underway, it seemed appropriate to look back at last school year and the original 2014/15 'SOAR' print campaign that my team and…