With the 2015/16 Singapore American School (SAS) academic year well underway, it seemed appropriate to look back at last school year and the original 2014/15 'SOAR' print campaign that my team and…
In March I was contacted by an old friend and past-collaborator, Japanese producer Nahoko Kodama, about shooting part of an international UNIQLO jeans campaign in Singapore. In partnership with Dentsu Tokyo, the big idea was…