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As part of Johnnie Walker's sponsorship of the Vodafone McLaren Mercedes Formula One Team, global creative innovation agency Iris Worldwide is tasked with developing the brand's 'Step Inside The Circuit' campaign.
Following teammates Jenson Button and Sergio Perez, both on and off the race track, 'Step Inside The Circuit' is designed to offer an intimate glimpse into the glamorous life of an F1 driver. The campaign's advertisements and exclusive behind-the-scenes short films and photographs showcase the stylish and sophisticated Formula One lifestyle.
Johnnie Walker's 'Circuit Lounge', an exclusive and invitation-only F1 race weekend party series, is undoubtedly a key component of this jet-set lifestyle.
In preparation for the upcoming 2013 Singapore Formula One race weekend, I was commissioned by the Singapore office of Iris Worldwide to photograph the 'Circuit Lounge' key visual. Working with my fantastic team, we created a series of projection-based photographs of the lovely Liv Lo in a studio here in Singapore.
This campaign rolled-out across Singapore a couple of weeks ago.
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Browse more of my advertising photography portfolio here.
Credits
Client: Diageo/Johnnie Walker Asia-Pacific
Agency: Iris Worldwide (Singapore)
Creative Director: Grant Hunter
Art Director: Shawn Foo
Account Service: Prema Techinamurthi & Cheryl Chan
Production: Ugly Duckling Projects
Executive Producer: Annette Fausboll
Producer: Andre Chen
Production Assistant: Quinny
Model: Liv Lo
Styling: Ong Weisheng
Hair & Make-up: Andrea Claire
Photographer's Assistants: Zam & Halid
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