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Way back in January -- prior to all the Nikon D4S content we made, and in collaboration with JWT Singapore -- my creative team and I photographed the Asia-Pacific/Middle East/Africa print campaign for the launch of the brand new Nikon D3300 DSLR camera for our friends at Nikon Asia.
Shot on-location in the backyard swimming pool of a private Singapore home, and featuring six young boys ranging in age from five to 13-years-old, this was an extremely enjoyable (if not challenging) image to direct and photograph.
Print ads featuring this picture rolled-out across Asia and around the world a few months ago -- one of which actually hung at the bus stop a few doors down from my home in Singapore for a number of weeks, which was exciting to see.
I Am The New Nikon D3300. I Am Endless Possibilities.
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Credits
Client: Nikon Asia
Agency: JWT Singapore
Producer (JWT): Pepper See
Art Director: Laurent Pastorelli
Account Service: Missy Tolentino, Jeanette Tan
Production: Ugly Duckling Projects (UDP)
Executive Producer (UDP): Annette Fausboll
Producer (UDP): Andre Chen
Styling: Evon
Grooming: Mag Yang
Photographer's Assistants: Zam & Halid (Stills Network)
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