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In June, I traveled to China to photograph an advertising campaign for Karma Life Yoga, a yoga education and fitness centre in Shanghai.
The idea for Karma Life's ad campaign -- "Your sanctuary in the heart of frenetic Shanghai" -- was conceived by Bonsey Design Partnership in Singapore, and the photographic execution of the concept was inspired by the mixed media Wonderland series that I produced with Allison Low.
It was a great brief to shoot, as I was able to photograph the yoga models (all instructors at Karma Life) in a studio, while the outdoor images were captured at iconic landmarks across Shanghai, which was an amazing way to experience this fantastic city.
The campaign rolled-out in Shanghai a week ago, and coincided with the relaunch of the Karma Life brand on the yoga centre's sixth anniversary.
Here are six launch ads, but there will certainly be other ads to follow as Karma Life rolls out more work in the month ahead.
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This is my personal space for creative experimentation and sharing my original work, artistic collaborations, photographic inspirations and general adventures in picture making.Follow me on:
