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In June of last year, I shot an advertising campaign in Shanghai for Bonsey Design Partnership and their client Karma Life Yoga.
The campaign's launch advertisements were introduced last September as part of the yoga education and fitness centre's sixth anniversary. Since then, Karma Life Yoga has rolled out more visuals, two of which are shown here.
The idea for the campaign was "Your sanctuary in the heart of frenetic Shanghai", while the visual execution of the concept was inspired by the "Wonderland" mixed media series that I produced in 2009 in collaboration with young Singaporean visual artist, Allison Low.
All the yoga models were Karma Life Yoga instructors, which I photographed in a studio over one day.
I then made the outdoor street images over two more days at a variety of iconic locations around Shanghai.
Karma Life's talented in-house designer and art director, Trasson Doon, then brought the two collections of photographs together into the campaign you see here.
See more of my advertising photography portfolio here.
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