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One year ago, my friend Quentin from Qube Studio in Singapore contacted me about photographing a campaign for one of his clients, the Sheraton Towers Singapore. Together, our resepctive teams pulled together a lifestyle advertising shoot consisting of models, wardrobe, props, stylists and more. And, although I photographed these layouts nearly 12 months ago, it was only a few weeks ago that the ads rolled-out in print media.
As a digital photographer living in the modern age, I am used to instant gratification; seeing my images appear on the screen mere seconds after pressing the shutter has become a regular and expected part of my life. But, as a commercial photographer, it takes some getting used to when it takes many weeks or even months for my work to be approved, retouched and distributed.
However, no matter how much time passes between making the picture and seeing the final result, I am always transported back to that precise moment when everything came together, I pressed the shutter and created the image.
See more of my advertising work here.
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This is my personal space for creative experimentation and sharing my original work, artistic collaborations, photographic inspirations and general adventures in picture making.Follow me on:
