07

As a Nikon Ambassador, I have worked closely with my friends at Nikon Asia since 2004.  From shooting new product advertising campaigns to hosting photography workshops and seminars to judging sponsored reality television shows, Nikon and I have partnered on a wide variety of creative collaborations over the past decade.

This past January, I was asked to a meeting at the Nikon offices in Singapore.  Although I was not informed of the specific agenda, I was more than happy to see my friends from the Regional Marketing team for a discussion about upcoming projects and partnership opportunities in the year ahead.  I had no idea Nikon would request I work with them on the launch of the brand new Nikon D4S.

Creatively, I and my team -- consisting of my long-time partners Mike Rogers, Meghan Shea and Annette Fausboll -- was given a very long leash.  The only thing Nikon insisted was that we take the D4S on an extreme adventure.

We knew immediately where we wanted to go: the enigmatic Kingdom of Bhutan.

We decided to bring the D4S on a trek in Bhutan's Himalayan Mountains.  We had only one small problem: none of us had any experience with this type of adventure. So we reached out to Ian Mangiardi, the high altitude

trekking specialist from The King's Challenge.  With Ian's help, we planned a route that would take our team beyond 4,000m (nearly 14,000 feet), pushing the limits of both the camera and ourselves.

Working within the broad creative framework of "I Am Perfected By Pros", Nikon gave our team three specific content deliverables: a Camera Test demonstrating the camera's new features and innovative technology; a Behind the Scenes video giving viewers a glimpse into the shoot production and logistics; and a short, scripted Narrative film shot entirely on the D4S.

In a word, our Camera Test and Behind the Scenes shoots were epic.  A team of 10 Bhutanese guides led our crew of eight people, while their 21 pack horses carried all of our supplies and gear (and there was A LOT of gear) on an unforgettable adventure.  With the local insight and assistance, we were privileged to witness and document the rugged beauty and friendly people of Bhutan: filming an early morning archery competition at sunrise, visiting a monastery on a mountain with a single monk living inside, experiencing an unexpected overnight storm that dumped more than a foot of snow on our campsite, singing traditional Bhutanese songs by campfire with an elderly yak herder and sharing breathtaking views of Jomolhari, Bhutan’s highest mountain.

Immediately following the trek, our team jumped straight into shooting our Narrative movie about a young Bhutanese girl's journeys across the countryside.  Led by Director-and-Writer team Mike and Meghan, making this film was a unique opportunity for me to wear a different creative hat and gain experience assisting them in producing and shooting a short scripted movie.

As I say in "A Journey To Perfection", never in my career have I taken a camera straight out of the box and onto assignment.  But having taken the D4S above 4,000m and through more than 5,000 frames, I can confidently say...
I Am Impressed.

See previous multimedia content created by our team for Nikon Asia for the launch of the Nikon 1 V1 camera.

Credits

Client: Nikon Asia

Executive Producer: Annette Fausboll

Director / DoP: Mike Rogers

Writers & Producers: Meghan Shea & Elizabeth Jensen

Editors: David Flood & Mark Chua

Assistant Cameras: Sangay, Rinchen & David Flood

Trekking Specialist: Ian Mangiardi

Production Assistant / Fixer: Sonam Tshering