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One afternoon last October, my Producer Annette Fausboll, called me with some very exciting news: I had been selected by the prestigious Luerzer's Archive as one of the "200 Best Advertising Photographers Worldwide" (2010/11). I was shocked. Sure, (what I thought was) my best work of the past couple of years was submitted to Luerzer's for consideration, but I never thought I'd be selected; it was more of a it's-just-nice-to-be-nominated/what-do-I-have-to-lose type entry.
As quick background, the 200 Best is an international photography competition. Art directors at ad agencies around the world nominate their most talented photographers and invite them to submit their best work from the past two years. A jury of prominent publishing and advertising professionals then select the final images for inclusion in Luerzer's biennial compendium, which has become one of the indispensible art-buying tools for agencies around the world. 6,539 submissions were submitted from 48 countries for consideration in 2010/11.
I've kept this award mostly to myself for now, sharing it only with friends and family, as well as some of the art buying and creative people I work with (or aspire to work with).
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But this week the honour became official when my copy of the "200 Best" arrived at my studio and three of my images, captured in Bhutan for Persistent Productions, appeared inside.
I am still astounded to have been selected for this honour, and I am humbled to have my work grace the same pages as the immensely creative, talented and influential photographers inside Luerzer's Archive.
See more of the photography I made in Bhutan here.
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This is my personal space for creative experimentation and sharing my original work, artistic collaborations, photographic inspirations and general adventures in picture making.Follow me on:
Scott, I just wanted to say congratulations! What an accolade and a truly wonderful achievement to be listed as one of the 200 best ad photographers in the world! Its magical and pure talent when a lens can be manipulated to capture what the eye sees and the heart feels.
Comment by Andrea Savage — August 3, 2010 @ 10:20 AM
Congratulations Scott! Of course it’s no surprise to all of us here at Karma Life Yoga in China that you have received this accolade. Everyone should look out more of Scott’s great work when our new brand campaign launches here in Shanghai, in late August!
Comment by Jack Riggs — July 31, 2010 @ 1:12 PM
Congrats! This is a well-deserved recognition. Your work has always been brilliant because you have a very unique and imaginative approach in creating originality, and you capture each moment of your subject so brilliantly! Well done.
Comment by Winnie C. — July 30, 2010 @ 10:42 PM
Scotty
Well done mate ! My daughter Gabby is a big fan of your work and I have encouraged her to make contact with you so you can give here a steer as she wants to become a travel writer so you two may be co-collabarators on an award winning piece of work sometime in the future.
Comment by Damien Timmins — July 30, 2010 @ 4:29 PM
Thank you so much, Scott, for submitting to us your works and giving us the chance to select them! Your works made our book better.
Comment by Diana Dragomir — July 30, 2010 @ 3:19 PM
To think we knew you when you had a job where you had to wear a tie! You are following your dream and it is coming true. The Cronin Clan is very proud of you!
Comment by Kee Cronin — July 30, 2010 @ 12:33 PM
Brilliant,you definitely deserve the recognition. I have have always loved your work.
Comment by Maninder krishnan — July 30, 2010 @ 12:32 PM
Congratulations Scott! This is a great recognition from your peers…
We met in Ubud (Bali) during the summer 08.I was traveling with Elisa, my daughter, and we spent a very nice evening chatting.You were on your way to Canada I think.
Anyway, your photographies made in Bhutan are just wonderful.
Encore bravo!
PS:Let me know if you are in San Diego one of these days.
Comment by Christine Diveley — July 30, 2010 @ 11:17 AM
Dude (insert high five here)!
Comment by Alice Lim — July 30, 2010 @ 10:14 AM
Brilliant, Scott. Congratulations!
Your work fascinates me, continually impresses me and –most of all– inspires me to be a better photographer.
Comment by Bill Lester — July 30, 2010 @ 9:56 AM
Congrats Scott. It’s not an easy feat to make the top 200 and the work that got you in is beautiful.
Comment by Michele Richards — July 30, 2010 @ 9:35 AM
Congratulations Scott!, and lovely new website you’ve got. What an honor to have met you, and keep up the fantastic work! Cheers!
Comment by Changzhi Lee — July 30, 2010 @ 8:48 AM