Earlier this month I was contacted by my friends at SanDisk.  They were working on developing ‘Behind The Lens’, a global social media campaign featuring some of their SanDisk Extreme Team Members, and were seeking my participation.  The concept was simple: to feature a handful of SanDisk photographers by creating a series a posts for Facebook, Twitter and Instagram (below) that include a profile photograph, brief biography and five signature photographs, along with some background information about the equipment used and where and how each image was made.  I was the first Extreme Team Member to be profiled as the campaign started rolling out across SanDisk’s international social media platforms last week.

See more of my work with the SanDisk Storytellers and from the SanDisk: Telling Stories From Memory series.

View this post on Instagram

We’re excited to announce #BehindTheLens! Each month we will meet one photographer from the #sandiskextremeteam, and get a behind-the-scenes look into some of their favourite images from their portfolio. This month we spoke to @scottawoodward. And we’ll be sharing a new image from Scott each day this week so make sure you check back each day for more. Name: Scott A. Woodward Genre/Specialism: Photojournalism & Travel Where do you call home?: Singapore How would you describe your style?: I call my photography style “Choose Your Own Adventure Photography”, after the books I used to read as a young boy.  Literally and creatively, I can go one direction and discover a remarkable photographic opportunity; or I can go another direction and find something entirely different.  It is this serendipity that is the beauty of photography for me. Did you study photography professionally?: No, it was my father who taught me about photography when I was a young boy: how to operate a manual camera, skilfully interpret light and imaginatively compose an image. But more importantly, my dad instilled in me a sense of curiosity and adventure. It is these traits that truly make me a photographer. What is your go-to camera?: Nikon D810 How long have you been a photographer?: Professionally, 11 years. Favourite photographer: There’s so many… I greatly admire James Nachtwey, Lynsey Addario, David Guttenfelder and Brent Stirton who photograph stunning reportage. I adore Steven Meisel, Eugenio Recuenco and Peter Lindbergh’s beautiful cinematic fashion work.  I always enjoy seeing portraiture by Patrick Demarchelier, and Martin Schoeller’s portraiture has such a clear and identifiable signature.  And I often return to gaze at Phil Toledano’s achingly beautiful “Days With My Father” series.

A post shared by SanDisk EMEA (@sandiskemea) on