I have been working closely with Singapore American School (SAS) for the past six years to create a custom photographic library and annual advertising campaign that promotes the school and the inspirational people who both…
"The body of work is precise in its execution, close to the subject matter, uniform in its style, and coherent in the delivery of information about the program. The photographer is present…
Another academic year is coming to a close at the Singapore American School (SAS), so I wanted to take this opportunity to share the entire series of our 'SOAR 5.0' advertisement campaign that appeared…
Today is the first day of classes of the 2018/19 academic year at Singapore American School (SAS), so it seems fitting that I share the entire series of the 'SOAR 4.0' advertisements that appeared in…
The Circle of Excellence Awards program recognizes outstanding work in advancement services, alumni relations, communications, fundraising and marketing at CASE member institutions worldwide. I received some exciting news earlier this week from Vanessa Spier,…
As the 2016/17 Singapore American School (SAS) academic year winds down, and the last of the 'SOAR 3.0' advertisements appear in print and across social media, it seemed like an appropriate time to share…
Acclaimed photographer Scott A. Woodward talks life-changing moments, inspiration, and giving back through SOAR. A "handful of parents established the Singapore American School (SAS) in 1956 in a private home with just 105 students to meet…
The 2015/16 Singapore American School (SAS) academic year wrapped-up last week, and as the teachers and students head off to their annual summer holidays, it felt timely to look back at the past school year and the 'SOAR…
With the 2015/16 Singapore American School (SAS) academic year well underway, it seemed appropriate to look back at last school year and the original 2014/15 'SOAR' print campaign that my team and…