As I mentioned in a recent post, I have been partnering with Adobe in the U.S. over the past couple of months. They were initially interested in licencing some of my photographs for use on their Photoshop.com website, which I was more than happy to agree to.
Then, while we were finalizing the details and licencing agreements, I had an opportunity to speak a few times with an employee in Adobe's Digital Imaging group. One day we talked at length about Adobe's suite of imaging software and how, specifically, Lightroom is such an integral part of my digital workflow.
A short time later, Adobe asked if I'd be interested in being a profiled photographer on the "Spotlight" section of Photoshop.com. I had a few telephone calls with Adobe's PR agency in San Francisco so they could learn more about me and my business, the type of photography I make, and how I integrate Lightroom into both my editorial and commercial photography workflow. The agency then drafted a profile and I prepared a small portfolio of work to be uploaded online.
The result is the "Choosing a New Adventure" spotlight that went live on Photoshop.com this morning. I am extremely proud of this association with Adobe, and look forward to sharing more of my work as it appears on Photoshop.com in the future.