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The past few weeks have been filled with commissioned editorial assignments and commercial advertising shoots, which is great for business, but has left me little time for personal creative photography.

Earlier this week, while on-set at the studio, there were a few moments of downtime as the crew and I waited for the stylist to finish prepping the model.  I was mindlessly fiddling with my iPhone and took a few shots of my illuminated laptop keyboard.

This gave me an (admittedly peculiar) idea, as well as posed a small challenge for me: could I construct the URL to my website www.scottawoodward.com entirely from iPhone photographs of random letters that I encountered in the course of my day?  Silly, I know.  But it was fun.

Well, it took me longer than one day; it took me three, actually (there are a lot of "W's" in there).  I didn't know what to do with it when I finished, so here is the fruit of my labour: my "iPhoneographic URL Ransom Letter".

For anyone who's interested, I tried to shoot each letter using a different iPhone app (although I lost track and don't think I actually succeeded).  Counted among the shots above are Hipstamatic, OldPhotoPRO, ClassicTOY, MoreLomo, Phototreats, BlendCam, Gorillacam, Polarize, Format126, LENSES, Vint B&W, Retro Camera, ShakeItPhoto and HDR Fusion.